About Costa Vida
We are more than a restaurant — costa vida is a passion for fresh, vibrant food that fuels real life. From our kitchen to your table, every dish tells our story of bold flavors, community, and authentic costavida spirit.
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Born From a Love of Fresh Food
Costa Vida was born in 2010 with a single mission: to bring the vibrant, fresh flavors of coastal living to everyone across the United States. Our founders believed that great food doesn't have to be complicated — it just has to be made with care, quality ingredients, and real passion.
What started as a small family kitchen in Yuba City, California, quickly grew into a beloved destination for those who craved meals that felt as good as they tasted. The costavida philosophy is simple: source the freshest ingredients, prepare everything daily, and serve it with a smile.
- Fresh, locally sourced ingredients every single day
- Handcrafted recipes passed down through generations
- Award-winning flavors recognized across California
- Community-first approach in everything we do
Our Mission & Vision
Every decision we make is guided by our core purpose — to nourish people and bring joy through exceptional food experiences.
Our Mission
To provide fresh, flavorful food that energizes communities and creates memorable dining experiences at every visit.
Our Vision
To be the most beloved coastal-inspired food brand in the United States, known for quality, authenticity, and community impact.
Sustainability
We are committed to responsible sourcing, reducing waste, and supporting local farmers to protect the environment we love.
Community
From local events to charitable giving, Costa Vida actively invests in the neighborhoods and people that make us who we are.
Our Core Values
The costavida experience is rooted in values that go far deeper than the food on your plate. These principles shape every interaction, every recipe, and every team member we hire.
Freshness First
We never compromise on ingredient quality. Every item is prepared fresh daily — no shortcuts, no frozen shortcuts, no exceptions.
Radical Hospitality
We treat every guest like family. Warm, genuine service isn't a policy — it's who we are at our core.
Bold Innovation
We constantly explore new flavors, techniques, and ideas — while honoring the traditions that make coastal food so special.
Integrity Always
Honest ingredients, honest pricing, honest business. We believe trust is the most important thing we serve.
Crafted With Care
Every dish reflects our commitment to quality and the costa vida spirit of fresh, vibrant living.
Our Journey Through Time
From a small kitchen dream to a thriving community institution — here's the costa vida story, year by year.
The First Kitchen Opens
Costa Vida opens its doors in Yuba City, California. Our founders serve 50 meals on day one — every single plate comes back empty. The costa vida dream is alive.
Community Recognition
We win our first "Best Local Restaurant" award from the Yuba City community. Our loyal guests become our greatest ambassadors, spreading the costavida love across the region.
Menu Expansion
We launch our signature bowl series and seasonal specials program, doubling our menu and introducing the fresh coastal flavors that define Costa Vida's identity today.
Online Ordering Launches
Costa Vida goes digital, making it easier than ever to order fresh meals for pickup and delivery. Within 6 months, online orders account for 40% of our business.
Catering Program Grows
Our catering service expands to serve corporate events, weddings, and celebrations across California. Costa Vida becomes the go-to choice for memorable group dining experiences.
Looking to the Future
With 50,000+ happy customers and growing franchise inquiries nationwide, Costa Vida enters its most exciting chapter yet — bringing fresh coastal food to more communities across the United States.
Meet Our Team
Our passionate team is the heart of Costa Vida. Every great dish starts with great people who love what they do.
Marco Reyes
Founder & Executive Chef
With 20+ years in coastal kitchens, Marco founded Costa Vida on the belief that fresh food is the greatest gift you can give someone. His recipes are the backbone of everything we serve.
Sofia Chen
Head of Operations
Sofia ensures every Costa Vida experience runs seamlessly. From supply chain to service standards, she is the engine that keeps our kitchen and team running at peak performance.
James Torres
Head Chef & Menu Director
James brings a creative spark to every dish. Trained in coastal Mexican and Pacific fusion cuisine, he continuously develops the bold, signature flavors that keep our guests coming back.
Ava Williams
Guest Experience Manager
Ava is the face of Costa Vida's warm hospitality. Her dedication to making every guest feel welcomed and valued has been central to our reputation for outstanding service.
Want to be part of the Costa Vida family? We're always looking for passionate people.
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Experience the fresh, bold flavors that have made Costa Vida a beloved part of the community. Your next great meal is just one click away.